Firefeed (formerly Bmail) beta almost ready for use


Firefeed (formerly Bmail) is a online marketing tool, mostly aimed at allowing a company or an individual to send html format emails or newsletters to a large number of contacts within their contact list. But it’s not limited to that. Firefeed is also aimed at being a comprehensive marketing tool and therefore allows one to administer their contacts and arrange them into contact lists and also import/export to and from other contact managers. And, in the near future, to create SMS campaigns, run surveys, rss feeds and podcast/vodcasts using the system. In the distant future we also aim to add a billing section to manage accounts.

For a year and half Studio137 has been developing the system, having first called it Bmail. Unfortunately Bmail never got off the ground since it had bugs and forced us to manually setup and prepare campaigns for clients to send. Taking all the valuable lessons learned from Bmail and the already built systems, we decided to re-develop it and called it Firefeed. Now with about half the code and with a far more user friendly interface we have a more efficient system and we are almost ready to release it in beta. What this means is that current Bmail clients will be transferred to this system and will be able to make use of it before it is officially launched next year (date to be announced).

So here are a few of the improvements and the additions that will be available in the beta and then in the final release next year.


  • Far easier contact management system. Bmail had many ways to do one thing. Firefeed now has one way avoiding confusion and also allows all contact lists to be available at one click from anytime you’re in your ‘view contacts’ page.
  • The ability to import contacts in a CSV file format and export in the same format
  • A subscribe box to add to your website allowing visitors to subscribe directly into your contact list system
  • Firefeed uses templates now as opposed to solely relying on a WYSIWYG editor. For Bmail clients who have tried to use the current editor to setup an attractive email, they will have noticed the difficulty and frustration of trying to save tables and add images etc and even the easier tasks of making a paragraph bold. Firefeed now is improved by limiting the use of an editor to only the content that requires a change and therefore the template structure always remains fixed. We also can easily incorporate custom templates which we can develop.
  • After you’ve previewed your campaign you can send a test message immediately. In Bmail this option was only available after compiling your outbox, which can be a lengthy process if you have a large contact list.
  • The images within your mail are uploaded directly to the mail server, therefore eliminated the long period of time to compile the message (in the backend the images were transferred across to the mail server)
  • Limited reporting will be available in the beta version.


  • Full reporting functionality. How many contact received the email. How many opened the email. How many links were clicked
  • Full comprehensive help section and video tutorials following soon after
  • Up to 40 templates to choose from
  • And hopefully more

Currently Firefeed ( will be available on the 9th December 2009) is not running on a live server so we included below 3 screen shots. Firefeed makes use of the full width of your monitor. Therefore clients with widescreen monitors will enjoy the ability to view contacts at one point.

Firefeed Screenshot 1

A view of the ‘View Contacts’ page which allows you to edit and manage your contacts and arrange them into lists.

Firefeed Screenshot 2

A view of the composing step of creating a campaign. As you can see you can edit individual parts of the template without affecting the template structure

Firefeed Screenshot 3

A view of the template when it is previewed.


Firefeed works on a per email basis. You have 3 options for payment: monthly, pay as you go and once off. One email is one credit. Please note that and email cannot be larger than 512KB. If it exceeds this limit then it is counted as another credit for each 512KB after that.

Email Credits Monthly installment (per month) Pay as you go Once off
2 000 R 120 R 280 R 380
3 000 R 130 R 370 R 460
5 000 R 150 R 500 R 580
8 000 R 215
10 000 R 265 R 950 R 1 060
12 000 R 310
15 000 R 380 R 1 360 R 1 460
20 000 R 470 R 1 875 R 1 875
40 000 R 840 R 3 550 R 3 550
60 000 R 1 310 R 5 425 R 5 425
80 000 R 1 780 R 7 300 R 7 300
100 000 R 2 150 R 9 175 R 9 175

Please take note of the following:

  • Both monthly installments option and pay as you go option allow you the full use of the current edition of Firefeed. The once off option is where we will setup the email for you and send it without you needing to create an account with Firefeed
  • For the monthly installment option only half of your allow credits will be carried across to the next month. eg. If you have 5000 credits per month and you only use 1200 in one month then only 2500 credits are carried over to the next month and not 3800. Therefore you can never have more than 7500 credits in any month.
  • Pay as you go option’s credits are kept for up to 1 year
  • Once off option’s credits do not carry over
  • Monthly installment option is subject to a period of no less than 3 months after opening and one months notice is required for cancellation
  • Prices are subject to change without notice.

Additional costs

Description Monthly installment Pay as you go Once off
Once off setup fee (Includes import current contacts into the system and 1 hour demonstration and training on how to use the system) R 300 R 300
Custom Template design R 720 R 720 R 420
Top up credits R 30 per 1000
Support R 180 p/h R 180 p/h R 180 p/h
Additional options and add-ons will be included in time which will be either free or at additional costs depending upon the service it provides

Sms pricing will come at a latter stage.

For any questions and queries please contact Stephen on 028 313 2150 or email at

Latest Comments

  1. Steve says:

    Hey Karin. Only noticed your comment now amongst all the spam, so I finally got a captcha form to stop the bots. You can signup to Firefeed for a 10 day free trial if you wish. It’s working now. There’s still some things I wish to update, but as I’m sure you realize it’ll always keep growing and more will be added.

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